When a website is not doing its job
Traffic that falls, visitors who do not enquire, pages that load slowly or look wrong on a phone: how to find the cause before paying for a cure.
Each sounding opens its section
- 01 Where to begin 98 words
- 02 Fewer visitors, or fewer enquiries 123 words
- 03 Slow, broken or unsafe 171 words
- 04 Deciding what to do 29 words
- 05 What these guides do not do 62 words
- 06 Free competitor gap report 98 words
- 07 Other topics 35 words
- Words
- 616
- Site 366–1,117 · median 749.5
- Sections (H2)
- 7
- Site 3–14 · median 9
- Internal links
- 24
- Site 1–36 · median 19
- File
- 68.2 kB
- HTML, uncompressed · of 81.7 kB budget · 0 scripts
Where to begin
A website that has stopped doing its job nearly always shows it in one of a few ways: fewer visitors, visitors who do not enquire, pages that load slowly or look wrong, a warning in the browser, or nothing loading at all. Each of those has a short list of causes, and each cause can be checked without specialist tools.
Find the guide that matches what you are seeing. Each one starts with the quickest test, then takes the causes in the order worth checking, so that the likeliest is ruled in or out first.
Fewer visitors, or fewer enquiries
Why your website is not ranking on Google
Seven reasons an indexed site sits too low, in the order to check them.
Why your website traffic is dropping
How to date a drop, rule out a tracking fault, and tell a technical cause from a lost ranking.
Why your website is not getting enquiries
Five points where a visit fails to become an enquiry, and how to check each.
Why your website's bounce rate is so high
What the figure counts in GA4, when a high one matters, and five causes worth fixing.
Why Google Analytics is not showing data
A one-minute test, then the causes of no data and of too little, with the fix for each.
Slow, broken or unsafe
Why your website is so slow, and how to find the cause
Five places a site is slow, the test that tells them apart, and the fix for each.
Why your website looks bad on mobile, and how to fix it
How to check a site on a phone properly, the six usual faults, and what fixes each.
Why your website says Not secure, and how to fix it
Four causes of the warning, how to tell them apart, and the fix for each.
My website has been hacked: what to do
The signs, what to do in the first hour, Google's seven steps, and how the warning comes off.
Why your contact form is not sending email
A two-minute test, then the four faults in the order worth checking, with the fix for each.
Why your website is down, and how to find the cause
How to tell whether the site is down for everyone, what each error means, and who to contact for each cause.
Deciding what to do
Do I need a new website?
Six signs a site has reached its limit, four problems a repair solves, and what a rebuild must keep.
What these guides do not do
A guide can tell you where a fault is. What the fault is costing you against the sites you compete with is a different question, and a comparison is what answers it.
Free competitor gap report
Once the fault is found, the next question is what it costs you. Name up to three competitors and we measure your site against theirs, then send you which faults matter most in your market.
- Speed and technical health, side by side
- On-page SEO and site structure
- The content they are found for and you are not
- Who holds the searches that matter in your market
- A prioritised list of what to fix first
Request your free report by email
- Address
- contact@hadalmedusa.com
- Include
- your site; up to three competitors; where you compete