Tell a stranger, at a glance, what you do.
Customers judge a business in the seconds before they read a word. We design identities that turn that judgement in your favour: a mark, a palette and a type system that set you apart from your competitors, with the templates and graphics to apply them consistently wherever you appear.
From £750
A refresh that keeps the recognition you have: the logo redrawn, the palette and type settled, the templates built.
Each sounding opens its section
- 01 What brand and graphics work includes 121 words
- 02 How the work runs 72 words
- 03 What you receive 46 words
- 04 Why brand matters in search 47 words
- 05 Refresh or rebrand 46 words
- 06 Questions about brand and graphics 106 words
- 07 Free competitor gap report 106 words
- 08 Guides on this subject 28 words
- 09 Other services, and where you compete 25 words
- 10 What it costs 73 words
- 11 Tell us about your market 39 words
- Words
- 709
- Site 366–1,117 · median 749.5
- Sections (H2)
- 11
- Site 3–14 · median 9
- Internal links
- 16
- Site 1–36 · median 19
- File
- 74.6 kB
- HTML, uncompressed · of 84.7 kB budget · 0 scripts
What brand and graphics work includes
Logo and mark
A primary logo with the variants a working business needs: horizontal, stacked, single-colour and icon.
Colour and type
A palette and typefaces chosen to stand apart from the competitors you name, tested for contrast and legibility on screens.
Brand guidelines
One document that sets out how the identity is used, so everyone who touches it produces the same brand.
Website and social assets
Favicons, social cards, profile images, headers and post templates, sized for each platform.
Everyday templates
Presentations, documents, email signatures and stationery, made to be used without a designer.
Campaign graphics
Illustrations, diagrams and ad creative drawn in the same system, so paid and organic work look like one business.
How the work runs
- Compare. Your current identity is set beside those of the competitors you name.
- Decide. Refresh or replace: the choice is agreed with you before any drawing begins.
- Design. The logo, the palette and the typefaces are developed and presented for your approval.
- Document. The approved identity is written up as guidelines that anyone can follow.
- Produce. Website assets, social assets and everyday templates are built from the guidelines.
What you receive
- Vector masters of every logo variant, with exports for screen and for print.
- The colour values and the typeface details.
- The guidelines document.
- The assets and templates agreed for the project, each sized for where it is used.
Why brand matters in search
A recognised brand is searched for by name and is easier to choose from a page of results. The identity is designed alongside the website and its search work, so the name, the look and the pages all make the same case.
Refresh or rebrand
An identity with recognition worth keeping is tightened and made consistent: the logo redrawn, the palette and type settled, the templates built. An identity that holds the business back is replaced. Both start by setting your current brand beside the competitors you name.
Questions about brand and graphics
Do I need a full rebrand or a refresh?
A refresh keeps the recognition you have and removes inconsistency. A full rebrand suits a business whose identity no longer matches what it sells or who it sells to. The comparison with your competitors usually makes the answer clear.
What files will I receive?
Vector masters of every logo variant, exports for screen and print, the colour values, the typeface details and the guidelines document.
Can you produce graphics within my existing brand?
Yes. Graphics, templates and ad creative can be produced inside your current identity, following your guidelines where they exist.
Free competitor gap report
Brand work starts from how you appear beside your competitors. Name up to three and we measure your site against theirs, then send you where they present themselves more clearly, where they are found and you are not, and what to change first.
- Speed and technical health, side by side
- On-page SEO and site structure
- The content they are found for and you are not
- Who holds the searches that matter in your market
- A prioritised list of what to fix first
Request your free report by email
- Address
- contact@hadalmedusa.com
- Include
- your site; up to three competitors; where you compete
Other services, and where you compete
What it costs
Prices exclude VAT and are where the work starts, not what a project costs. What yours costs is in the written proposal that comes with your free competitor report.
The figure moves with how much of the identity is kept, how many assets and templates you need, and whether guidelines are written for other people to follow.
Tell us about your market
Email us your website or current logo and the competitors you are compared with, and we will tell you what we would keep and what we would change.
Email us
- Address
- contact@hadalmedusa.com