AI search and answer engines
How ChatGPT, Google's AI features and other assistants find, read and cite a business, and how to see what they send you.
Each sounding opens its section
- 01 Where to begin 110 words
- 02 Check where you stand 91 words
- 03 How assistants choose 80 words
- 04 Controlling access 57 words
- 05 What these guides do not do 71 words
- 06 Free competitor gap report 100 words
- 07 Other topics 38 words
- Words
- 547
- Site 366–1,117 · median 749.5
- Sections (H2)
- 7
- Site 3–14 · median 9
- Internal links
- 19
- Site 1–36 · median 19
- File
- 66.9 kB
- HTML, uncompressed · of 81.7 kB budget · 0 scripts
Where to begin
AI assistants now answer questions that used to end in a list of links, and a business is either named in the answer or left out of it. None of that is hidden. The companies behind the assistants publish which crawlers they send and how a site can admit or refuse them, and what an assistant says about a business can be checked in a few minutes.
Start by checking what the assistants say about your business today. The guides after that explain how they choose their sources, what you can change on your own site, and how to see the visits they send in your analytics.
Check where you stand
How to check if ChatGPT recommends your business
The prompts to try, why answers vary, and what makes a business easy for an answer engine to name.
How to see ChatGPT traffic in Google Analytics
Where the AI Assistant channel is, how to split it by assistant and landing page, and what it leaves out.
AI Overviews and falling clicks: how to check, and what to do
How to spot the pattern in Search Console, what Google says decides who is cited, and where effort still pays.
How assistants choose
How ChatGPT search chooses the websites it cites
The searches it runs, the crawler it sends and what makes a page one it quotes.
How to get ChatGPT to recommend your business
How an answer engine chooses who to name, and seven things that put a business on the list.
Generative engine optimisation: what it means and what works
What the term covers, what is new in it and what is not, and six things worth doing.
Controlling access
What llms.txt is, with an example
What the file is, how it is laid out, what it does and does not change, and a live one to copy from.
Should you block AI crawlers?
The crawlers by name and by job, the robots.txt lines for each, and what a business should let in.
What these guides do not do
No guide here can make an assistant recommend a business, and no one can promise that it will. What the guides give you is the part within your control: whether your site can be read, what there is on it to read, and how to measure the result.
Free competitor gap report
Assistants draw on the same pages that search engines do. Name up to three competitors and we measure your site against theirs, then send you where their pages are easier to read and to cite than yours.
- Speed and technical health, side by side
- On-page SEO and site structure
- The content they are found for and you are not
- Who holds the searches that matter in your market
- A prioritised list of what to fix first
Request your free report by email
- Address
- contact@hadalmedusa.com
- Include
- your site; up to three competitors; where you compete