> Guides to Google Ads that are not working: ads that do not show, clicks that do not convert and budget that leaks, each read from the account's own reports.

- Canonical: https://hadalmedusa.com/topics/google-ads/

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# When Google Ads is not working

Ads that do not show, clicks that do not convert and budget that disappears: how to read the account and find the cause.

## Where to begin

A Google Ads account records almost everything that happens in it: which searches triggered an ad, where it was shown, what each click cost and what followed. When ads stop paying, the reason is usually in those reports, and reading them costs nothing.

The guides are arranged by symptom: ads that do not show, ads that show and are not clicked, clicks that do not become customers, and budget that goes unspent. One more sets ads beside SEO, for an owner deciding where to start.

## The guides

### [How to check if Google Ads is wasting your budget](https://hadalmedusa.com/guides/is-google-ads-wasting-your-budget/)

Five places to look in your own account, what each one shows and what to change.

### [Why your Google Ads are not showing](https://hadalmedusa.com/guides/why-are-my-google-ads-not-showing/)

Six causes Google itself names, where the account shows each, and what to change.

### [Google Ads impressions but no clicks: what is wrong](https://hadalmedusa.com/guides/google-ads-impressions-but-no-clicks/)

Three reasons an ad is seen and not chosen, and how the account shows each.

### [Google Ads clicks but no conversions: where to look](https://hadalmedusa.com/guides/google-ads-clicks-but-no-conversions/)

Three places the conversions go missing, in the order to check them.

### [Why your Google Ads campaign is not spending its budget](https://hadalmedusa.com/guides/google-ads-campaign-not-spending/)

Five reasons a campaign underspends, and the column that shows each.

### [SEO or Google Ads: which should come first?](https://hadalmedusa.com/guides/seo-or-google-ads-first/)

How the two differ in speed, cost and staying power, and how to decide which to start with.

## What these guides do not do

An account can be run well and still lose money if the page behind the ad is slow or off the subject. Several of these guides end at that page for that reason.

- [Ad optimisation: what the service includes](https://hadalmedusa.com/services/ad-optimisation/)
- [How the guides are written](https://hadalmedusa.com/laws/)

## Free competitor gap report

An advertisement leads to a page, and the page is compared with every other result. Name up to three competitors and we measure your pages against theirs, then send you where a visitor would choose them.

1. Speed and technical health, side by side
2. On-page SEO and site structure
3. The content they are found for and you are not
4. Who holds the searches that matter in your market
5. A prioritised list of what to fix first

[Request your free report by email](mailto:contact@hadalmedusa.com?subject=Competitor%20gap%20report%3A%20Topic%3A%20When%20Google%20Ads%20is%20not%20working&body=Website%3A%0D%0A%0D%0AWhere%20you%20compete%20(area%2C%20country%20or%20countries)%3A%0D%0A%0D%0ACompetitors%20to%20compare%20against%20(up%20to%20three)%3A%0D%0A%0D%0AAnything%20else%20we%20should%20know%3A%0D%0A%0D%0A)
- **Address** — contact@hadalmedusa.com

- **Include** — your site; up to three competitors; where you compete

## Other topics

- [AI search and answer engines](https://hadalmedusa.com/topics/ai-search/)
- [Website platforms: fixing one, or leaving it](https://hadalmedusa.com/topics/website-builders/)
- [When a website is not doing its job](https://hadalmedusa.com/topics/site-problems/)
- [Local search, Maps and reviews](https://hadalmedusa.com/topics/local-search/)
- [When a site is not showing on Google](https://hadalmedusa.com/topics/not-on-google/)
- [All guides](https://hadalmedusa.com/guides/)