> Brand identity and graphics that tell a stranger, at a glance, what a business does: logo, colour, type, guidelines, templates and campaign assets.

- Canonical: https://hadalmedusa.com/services/brand-and-graphics/

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# Tell a stranger, at a glance, what you do.

Customers judge a business in the seconds before they read a word. We design identities that turn that judgement in your favour: a mark, a palette and a type system that set you apart from your competitors, with the templates and graphics to apply them consistently wherever you appear.

From £750

[Tell us about the identity](mailto:contact@hadalmedusa.com?subject=Enquiry%3A%20Brand%20and%20graphics&body=Website%20(if%20there%20is%20one)%3A%0D%0A%0D%0AWhat%20you%20need%3A%0D%0A%0D%0AWhere%20you%20compete%20(area%2C%20country%20or%20countries)%3A%0D%0A%0D%0AAnything%20else%20we%20should%20know%3A%0D%0A%0D%0A) [See what is included](#includes)

or [request the free competitor report](#report)

A refresh that keeps the recognition you have: the logo redrawn, the palette and type settled, the templates built.

## What brand and graphics work includes

### Logo and mark

A primary logo with the variants a working business needs: horizontal, stacked, single-colour and icon.

### Colour and type

A palette and typefaces chosen to stand apart from the competitors you name, tested for contrast and legibility on screens.

### Brand guidelines

One document that sets out how the identity is used, so everyone who touches it produces the same brand.

### Website and social assets

Favicons, social cards, profile images, headers and post templates, sized for each platform.

### Everyday templates

Presentations, documents, email signatures and stationery, made to be used without a designer.

### Campaign graphics

Illustrations, diagrams and ad creative drawn in the same system, so paid and organic work look like one business.

## How the work runs

1. **Compare.** Your current identity is set beside those of the competitors you name.
2. **Decide.** Refresh or replace: the choice is agreed with you before any drawing begins.
3. **Design.** The logo, the palette and the typefaces are developed and presented for your approval.
4. **Document.** The approved identity is written up as guidelines that anyone can follow.
5. **Produce.** Website assets, social assets and everyday templates are built from the guidelines.

## What you receive

- Vector masters of every logo variant, with exports for screen and for print.
- The colour values and the typeface details.
- The guidelines document.
- The assets and templates agreed for the project, each sized for where it is used.

- [The checks every release passes](https://hadalmedusa.com/standards/)

## Why brand matters in search

A recognised brand is searched for by name and is easier to choose from a page of results. The identity is designed alongside the website and its search work, so the name, the look and the pages all make the same case.

## Refresh or rebrand

An identity with recognition worth keeping is tightened and made consistent: the logo redrawn, the palette and type settled, the templates built. An identity that holds the business back is replaced. Both start by setting your current brand beside the competitors you name.

## Questions about brand and graphics

### Do I need a full rebrand or a refresh?

A refresh keeps the recognition you have and removes inconsistency. A full rebrand suits a business whose identity no longer matches what it sells or who it sells to. The comparison with your competitors usually makes the answer clear.

### What files will I receive?

Vector masters of every logo variant, exports for screen and print, the colour values, the typeface details and the guidelines document.

### Can you produce graphics within my existing brand?

Yes. Graphics, templates and ad creative can be produced inside your current identity, following your guidelines where they exist.

## Free competitor gap report

Brand work starts from how you appear beside your competitors. Name up to three and we measure your site against theirs, then send you where they present themselves more clearly, where they are found and you are not, and what to change first.

1. Speed and technical health, side by side
2. On-page SEO and site structure
3. The content they are found for and you are not
4. Who holds the searches that matter in your market
5. A prioritised list of what to fix first

[Request your free report by email](mailto:contact@hadalmedusa.com?subject=Competitor%20gap%20report%3A%20Service%3A%20Brand%20and%20graphics&body=Website%3A%0D%0A%0D%0AWhere%20you%20compete%20(area%2C%20country%20or%20countries)%3A%0D%0A%0D%0ACompetitors%20to%20compare%20against%20(up%20to%20three)%3A%0D%0A%0D%0AAnything%20else%20we%20should%20know%3A%0D%0A%0D%0A)
- **Address** — contact@hadalmedusa.com

- **Include** — your site; up to three competitors; where you compete

## Guides on this subject

- [What a brand identity should include](https://hadalmedusa.com/guides/what-a-brand-identity-should-include/)
- [Why your favicon is not showing in Google search](https://hadalmedusa.com/guides/favicon-not-showing-in-google/)
- [What size should a logo be for a website?](https://hadalmedusa.com/guides/what-size-should-a-logo-be-for-a-website/)

## Other services, and where you compete

- [New websites](https://hadalmedusa.com/services/website-design/)
- [Redesigns and rebuilds](https://hadalmedusa.com/services/website-redesign/)
- [On-site SEO](https://hadalmedusa.com/services/seo/)
- [Ad optimisation](https://hadalmedusa.com/services/ad-optimisation/)
- [Monthly care](https://hadalmedusa.com/services/monthly-care/)

- [Local and regional markets](https://hadalmedusa.com/local/)
- [Nationwide markets](https://hadalmedusa.com/nationwide/)
- [International markets](https://hadalmedusa.com/international/)

## What it costs

Prices exclude VAT and are where the work starts, not what a project costs. What yours costs is in the written proposal that comes with your free competitor report.

The figure moves with how much of the identity is kept, how many assets and templates you need, and whether guidelines are written for other people to follow.

- [Start with the free report](https://hadalmedusa.com/competitor-gap-report/)
- [What we promise, and what we do not](https://hadalmedusa.com/laws/)

## Tell us about your market

Email us your website or current logo and the competitors you are compared with, and we will tell you what we would keep and what we would change.

[Email us](mailto:contact@hadalmedusa.com?subject=Enquiry%3A%20Brand%20and%20graphics&body=Website%20(if%20there%20is%20one)%3A%0D%0A%0D%0AWhat%20you%20need%3A%0D%0A%0D%0AWhere%20you%20compete%20(area%2C%20country%20or%20countries)%3A%0D%0A%0D%0AAnything%20else%20we%20should%20know%3A%0D%0A%0D%0A)
- **Address** — contact@hadalmedusa.com