# Medusa by Hadal Instruments > Medusa by Hadal Instruments builds and rebuilds websites, improves on-site SEO, brand and advertising, and measures each client's market before and after the work. It is a trading name of HADAL INSTRUMENTS LTD (company number 17382774, registered in England and Wales). Every page below is also published as plain markdown at the address given beside it. The whole site as one file: https://hadalmedusa.com/llms-full.txt ## Pages - [Medusa by Hadal Instruments](https://hadalmedusa.com/): what the studio does, how it works and how to start. Markdown: https://hadalmedusa.com/index.md - [Local and regional](https://hadalmedusa.com/local/): You win customers in a town, a city or a region. Markdown: https://hadalmedusa.com/local.md - [Nationwide](https://hadalmedusa.com/nationwide/): You sell across the country and compete with national names. Markdown: https://hadalmedusa.com/nationwide.md - [International](https://hadalmedusa.com/international/): You sell in more than one country or language. Markdown: https://hadalmedusa.com/international.md - [Guides](https://hadalmedusa.com/guides/): every guide, listed. Markdown: https://hadalmedusa.com/guides.md - [Free competitor gap report](https://hadalmedusa.com/competitor-gap-report/): the entry offer in full: what the report covers, how to request it and what it needs. Markdown: https://hadalmedusa.com/competitor-gap-report.md - [About](https://hadalmedusa.com/about/): the company, its registration, the Medusa instrument and how the studio works. Markdown: https://hadalmedusa.com/about.md - [The laws we work under](https://hadalmedusa.com/laws/): the laws all of the studio's work and writing is held to, what each means for a client, and where each is enforced. Markdown: https://hadalmedusa.com/laws.md - [The Medusa instrument](https://hadalmedusa.com/medusa/): the instrument the studio measures with: what it reads, the method a measurement follows and what a measurement does not establish. Markdown: https://hadalmedusa.com/medusa.md - [Release standard](https://hadalmedusa.com/standards/): every automated check a page passes before release, the security headers served and how to inspect them. Markdown: https://hadalmedusa.com/standards.md - [Every version of the release standard](https://hadalmedusa.com/standards/versions/): every version of the standard in full, word for word, each with its commit, its date and its own permanent address. Markdown: https://hadalmedusa.com/standards/versions.md - [Accessibility statement](https://hadalmedusa.com/accessibility/): the standard aimed at, what has been measured, what is built in and what is not done. Markdown: https://hadalmedusa.com/accessibility.md - [MedusaBot](https://hadalmedusa.com/bot/): the crawler the studio measures with: the user agent it sends, how it behaves on a site and how to block it. Markdown: https://hadalmedusa.com/bot.md ## Services - [Services](https://hadalmedusa.com/services/): every service, listed. Markdown: https://hadalmedusa.com/services.md - [New websites](https://hadalmedusa.com/services/website-design/): A new site planned around the searches your customers make, built to convert the visit, and fast from its first release. Markdown: https://hadalmedusa.com/services/website-design.md - [Redesigns and rebuilds](https://hadalmedusa.com/services/website-redesign/): A rebuild that starts with an audit and keeps every page and address the current site has earned. Markdown: https://hadalmedusa.com/services/website-redesign.md - [On-site SEO](https://hadalmedusa.com/services/seo/): Technical, structural and content work on your site, measured against the competitors above you. Markdown: https://hadalmedusa.com/services/seo.md - [Brand and graphics](https://hadalmedusa.com/services/brand-and-graphics/): A mark, a palette and a type system that set you apart, with the templates to use them everywhere. Markdown: https://hadalmedusa.com/services/brand-and-graphics.md - [Ad optimisation](https://hadalmedusa.com/services/ad-optimisation/): Google and Meta campaigns audited for waste, with the ads and landing pages rebuilt to convert. Markdown: https://hadalmedusa.com/services/ad-optimisation.md - [Monthly care](https://hadalmedusa.com/services/monthly-care/): Continuous measurement of your site and your competitors, with one report a month and the work that follows from it. Markdown: https://hadalmedusa.com/services/monthly-care.md ## Topics - [AI search and answer engines](https://hadalmedusa.com/topics/ai-search/): How ChatGPT, Google's AI features and other assistants find, read and cite a business, and how to see what they send you. Markdown: https://hadalmedusa.com/topics/ai-search.md - [Website platforms: fixing one, or leaving it](https://hadalmedusa.com/topics/website-builders/): For sites built on Wix, Squarespace, Shopify or WordPress: why they load slowly, what each platform does and does not do for search, and what moving away involves. Markdown: https://hadalmedusa.com/topics/website-builders.md - [When a website is not doing its job](https://hadalmedusa.com/topics/site-problems/): Traffic that falls, visitors who do not enquire, pages that load slowly or look wrong on a phone: how to find the cause before paying for a cure. Markdown: https://hadalmedusa.com/topics/site-problems.md - [Local search, Maps and reviews](https://hadalmedusa.com/topics/local-search/): For businesses that win customers nearby: the Business Profile, the map results, and the reviews that carry both. Markdown: https://hadalmedusa.com/topics/local-search.md - [When Google Ads is not working](https://hadalmedusa.com/topics/google-ads/): Ads that do not show, clicks that do not convert and budget that disappears: how to read the account and find the cause. Markdown: https://hadalmedusa.com/topics/google-ads.md - [When a site is not showing on Google](https://hadalmedusa.com/topics/not-on-google/): How to find out why a site or a page is missing from Google, by platform and by the status Search Console reports. Markdown: https://hadalmedusa.com/topics/not-on-google.md ## Guides - [Why a competitor outranks you, and how to check](https://hadalmedusa.com/guides/why-a-competitor-outranks-you/): Five things to compare, page against page, with a free tool for each. Markdown: https://hadalmedusa.com/guides/why-a-competitor-outranks-you.md - [What a technical SEO audit covers](https://hadalmedusa.com/guides/what-a-technical-seo-audit-covers/): The six areas an audit checks, and what a useful one hands back. Markdown: https://hadalmedusa.com/guides/what-a-technical-seo-audit-covers.md - [A local SEO checklist for UK businesses](https://hadalmedusa.com/guides/local-seo-checklist-uk/): Profile, details, pages, reviews and links: the checks for a business that wins customers nearby. Markdown: https://hadalmedusa.com/guides/local-seo-checklist-uk.md - [How to check if ChatGPT recommends your business](https://hadalmedusa.com/guides/does-chatgpt-recommend-your-business/): The prompts to try, why answers vary, and what makes a business easy for an answer engine to name. Markdown: https://hadalmedusa.com/guides/does-chatgpt-recommend-your-business.md - [How to redesign a website without losing rankings](https://hadalmedusa.com/guides/redesign-a-website-without-losing-rankings/): What to record before, what to keep, and the checks for launch day and the four weeks after. Markdown: https://hadalmedusa.com/guides/redesign-a-website-without-losing-rankings.md - [How to share Search Console and Analytics access safely](https://hadalmedusa.com/guides/share-search-console-and-analytics-access/): Add an agency as a limited user in two minutes, without sharing a password, and remove it when you like. Markdown: https://hadalmedusa.com/guides/share-search-console-and-analytics-access.md - [How to check your website speed, and what the numbers mean](https://hadalmedusa.com/guides/how-to-check-your-website-speed/): The three numbers Google uses, where to read them for your site and a competitor's, and what usually fixes each. Markdown: https://hadalmedusa.com/guides/how-to-check-your-website-speed.md - [How to check if Google Ads is wasting your budget](https://hadalmedusa.com/guides/is-google-ads-wasting-your-budget/): Five places to look in your own account, what each one shows and what to change. Markdown: https://hadalmedusa.com/guides/is-google-ads-wasting-your-budget.md - [Hreflang explained: the right page for each country](https://hadalmedusa.com/guides/hreflang-explained/): What the label does, when a site needs it, how to write the codes and the mistakes that make search engines ignore it. Markdown: https://hadalmedusa.com/guides/hreflang-explained.md - [How to find content your competitors have and you do not](https://hadalmedusa.com/guides/how-to-find-content-gaps/): Four free ways to list what competitors are found for and you are not, and how to choose which gaps to close first. Markdown: https://hadalmedusa.com/guides/how-to-find-content-gaps.md - [What a monthly SEO report should show](https://hadalmedusa.com/guides/what-a-monthly-seo-report-should-show/): The figures that matter, what each one means, and how to tell a report that informs from one that fills pages. Markdown: https://hadalmedusa.com/guides/what-a-monthly-seo-report-should-show.md - [What a brand identity should include](https://hadalmedusa.com/guides/what-a-brand-identity-should-include/): The parts of a complete identity, the files you should be handed, and five checks for whether yours is working. Markdown: https://hadalmedusa.com/guides/what-a-brand-identity-should-include.md - [A website launch checklist for search](https://hadalmedusa.com/guides/website-launch-checklist/): Launch-day checks for indexing, titles, redirects, the sitemap, tracking and speed, and what to read in the first week. Markdown: https://hadalmedusa.com/guides/website-launch-checklist.md - [Questions to ask before you hire an SEO agency](https://hadalmedusa.com/guides/questions-to-ask-an-seo-agency/): Ten questions, what a good answer sounds like, and the warning signs to walk away from. Markdown: https://hadalmedusa.com/guides/questions-to-ask-an-seo-agency.md - [SEO or Google Ads: which should come first?](https://hadalmedusa.com/guides/seo-or-google-ads-first/): How the two differ in speed, cost and staying power, and how to decide which to start with. Markdown: https://hadalmedusa.com/guides/seo-or-google-ads-first.md - [How to optimise a Google Business Profile](https://hadalmedusa.com/guides/google-business-profile-optimisation/): Category, details, services, photos, reviews and updates: what to fill in and what to avoid. Markdown: https://hadalmedusa.com/guides/google-business-profile-optimisation.md - [What schema markup is, and which types a business needs](https://hadalmedusa.com/guides/what-is-schema-markup/): What it is, what it changes in search results, the types worth adding and how to test them. Markdown: https://hadalmedusa.com/guides/what-is-schema-markup.md - [How to write title tags and meta descriptions](https://hadalmedusa.com/guides/how-to-write-title-tags-and-meta-descriptions/): What each line does, how long to make it, why Google sometimes rewrites it and how to check yours. Markdown: https://hadalmedusa.com/guides/how-to-write-title-tags-and-meta-descriptions.md - [How to do keyword research with free tools](https://hadalmedusa.com/guides/keyword-research-with-free-tools/): Four free sources of real search demand, and how to choose which searches to build pages for. Markdown: https://hadalmedusa.com/guides/keyword-research-with-free-tools.md - [How to get ChatGPT to recommend your business](https://hadalmedusa.com/guides/how-to-get-chatgpt-to-recommend-your-business/): How an answer engine chooses who to name, and seven things that put a business on the list. Markdown: https://hadalmedusa.com/guides/how-to-get-chatgpt-to-recommend-your-business.md - [How ChatGPT search chooses the websites it cites](https://hadalmedusa.com/guides/how-chatgpt-search-chooses-websites/): The searches it runs, the crawler it sends and what makes a page one it quotes. Markdown: https://hadalmedusa.com/guides/how-chatgpt-search-chooses-websites.md - [What llms.txt is, with an example](https://hadalmedusa.com/guides/what-is-llms-txt/): What the file is, how it is laid out, what it does and does not change, and a live one to copy from. Markdown: https://hadalmedusa.com/guides/what-is-llms-txt.md - [Should you block AI crawlers?](https://hadalmedusa.com/guides/should-you-block-ai-crawlers/): The crawlers by name and by job, the robots.txt lines for each, and what a business should let in. Markdown: https://hadalmedusa.com/guides/should-you-block-ai-crawlers.md - [How to see ChatGPT traffic in Google Analytics](https://hadalmedusa.com/guides/chatgpt-traffic-in-google-analytics/): Where the AI Assistant channel is, how to split it by assistant and landing page, and what it leaves out. Markdown: https://hadalmedusa.com/guides/chatgpt-traffic-in-google-analytics.md - [Why your website is not showing up on Google](https://hadalmedusa.com/guides/website-not-showing-on-google/): One search to tell an indexing problem from a ranking problem, and the causes and fixes for each. Markdown: https://hadalmedusa.com/guides/website-not-showing-on-google.md - [Why your Wix site is not showing up on Google](https://hadalmedusa.com/guides/wix-site-not-showing-on-google/): The Wix settings that keep a site out of Google, in the order to check them. Markdown: https://hadalmedusa.com/guides/wix-site-not-showing-on-google.md - [Crawled, currently not indexed: what it means and how to fix it](https://hadalmedusa.com/guides/crawled-currently-not-indexed/): Why Google reads a page and leaves it out, which of those pages matter, and what to change. Markdown: https://hadalmedusa.com/guides/crawled-currently-not-indexed.md - [Discovered, currently not indexed: what it means and how to fix it](https://hadalmedusa.com/guides/discovered-currently-not-indexed/): Why Google knows about a page and has not fetched it, and what brings the crawler. Markdown: https://hadalmedusa.com/guides/discovered-currently-not-indexed.md - [Page with redirect: what it means in Search Console](https://hadalmedusa.com/guides/page-with-redirect-search-console/): Why forwarding addresses are left out of Google, when that is correct and when it hides a fault. Markdown: https://hadalmedusa.com/guides/page-with-redirect-search-console.md - [Why your Squarespace site is not showing up on Google](https://hadalmedusa.com/guides/squarespace-site-not-showing-on-google/): The Squarespace settings that keep a site out of Google, in the order to check them. Markdown: https://hadalmedusa.com/guides/squarespace-site-not-showing-on-google.md - [Why your Shopify store is not showing up on Google](https://hadalmedusa.com/guides/shopify-store-not-showing-on-google/): Shopify's own five reasons a store is missing from Google, and the fix for each. Markdown: https://hadalmedusa.com/guides/shopify-store-not-showing-on-google.md - [Why your Google Business Profile is not showing up](https://hadalmedusa.com/guides/google-business-profile-not-showing-up/): Verification, waiting times, suspension and location: the reasons a profile is missing, in the order to check. Markdown: https://hadalmedusa.com/guides/google-business-profile-not-showing-up.md - [Why your Wix site is so slow, and what to do about it](https://hadalmedusa.com/guides/why-is-my-wix-site-so-slow/): How to measure a Wix site, the causes Wix itself names, the fixes in order, and what no setting can change. Markdown: https://hadalmedusa.com/guides/why-is-my-wix-site-so-slow.md - [Can you move a Wix site to another host?](https://hadalmedusa.com/guides/can-you-move-a-wix-site-to-another-host/): What Wix lets you take, what has to be rebuilt, and the order that protects your rankings. Markdown: https://hadalmedusa.com/guides/can-you-move-a-wix-site-to-another-host.md - [Why your Squarespace site is so slow, and what to do about it](https://hadalmedusa.com/guides/why-is-my-squarespace-site-so-slow/): How to measure a Squarespace page, the limits Squarespace recommends, and the fixes in order. Markdown: https://hadalmedusa.com/guides/why-is-my-squarespace-site-so-slow.md - [Is Wix bad for SEO?](https://hadalmedusa.com/guides/is-wix-bad-for-seo/): What Wix does for search, what it leaves to you, its two real limits, and a test you can run today. Markdown: https://hadalmedusa.com/guides/is-wix-bad-for-seo.md - [Is Squarespace bad for SEO?](https://hadalmedusa.com/guides/is-squarespace-bad-for-seo/): What Squarespace does, what its checklist leaves to you, where sites most often go wrong, and how to test yours. Markdown: https://hadalmedusa.com/guides/is-squarespace-bad-for-seo.md - [How to speed up a Wix website](https://hadalmedusa.com/guides/how-to-speed-up-a-wix-website/): Nine steps from Wix's own guidance, in order, with a measurement before and after. Markdown: https://hadalmedusa.com/guides/how-to-speed-up-a-wix-website.md - [How to read the Wix Site Speed dashboard](https://hadalmedusa.com/guides/wix-site-speed-dashboard/): The two halves of the dashboard, which one is the verdict, and how to compare with a competitor. Markdown: https://hadalmedusa.com/guides/wix-site-speed-dashboard.md - [Wix site still slow after the fixes? How to find the limit](https://hadalmedusa.com/guides/wix-site-still-slow/): How to measure the floor of the platform with a test page, and what the result tells you to do. Markdown: https://hadalmedusa.com/guides/wix-site-still-slow.md - [Is Wix slower than WordPress or Squarespace?](https://hadalmedusa.com/guides/is-wix-slower-than-wordpress/): Why the platform's name is the wrong question, what really differs, and how to compare fairly. Markdown: https://hadalmedusa.com/guides/is-wix-slower-than-wordpress.md - [Is Wix worth it for a small business?](https://hadalmedusa.com/guides/is-wix-worth-it-for-a-small-business/): What Wix does well, where it holds a business back, five signs you have outgrown it, and what leaving takes. Markdown: https://hadalmedusa.com/guides/is-wix-worth-it-for-a-small-business.md - [How to speed up a Squarespace website](https://hadalmedusa.com/guides/how-to-speed-up-a-squarespace-website/): Eight steps built on Squarespace's own published limits, with a measurement before and after. Markdown: https://hadalmedusa.com/guides/how-to-speed-up-a-squarespace-website.md - [Can you move a Squarespace site to another platform?](https://hadalmedusa.com/guides/can-you-move-a-squarespace-site/): What the export file contains, what it leaves out, how the domain leaves, and the order that keeps rankings. Markdown: https://hadalmedusa.com/guides/can-you-move-a-squarespace-site.md - [How to connect a Wix site to Google Search Console](https://hadalmedusa.com/guides/connect-wix-to-google-search-console/): What Wix requires, the two ways to verify, the usual causes of failure and the first things to do afterwards. Markdown: https://hadalmedusa.com/guides/connect-wix-to-google-search-console.md - [Why your Shopify store is not getting traffic or sales](https://hadalmedusa.com/guides/shopify-store-not-getting-traffic/): How to tell a traffic problem from a conversion problem, and the causes of each. Markdown: https://hadalmedusa.com/guides/shopify-store-not-getting-traffic.md - [AI Overviews and falling clicks: how to check, and what to do](https://hadalmedusa.com/guides/ai-overviews-traffic-drop/): How to spot the pattern in Search Console, what Google says decides who is cited, and where effort still pays. Markdown: https://hadalmedusa.com/guides/ai-overviews-traffic-drop.md - [Generative engine optimisation: what it means and what works](https://hadalmedusa.com/guides/generative-engine-optimisation/): What the term covers, what is new in it and what is not, and six things worth doing. Markdown: https://hadalmedusa.com/guides/generative-engine-optimisation.md - [Is SEO worth it for a small business?](https://hadalmedusa.com/guides/is-seo-worth-it-for-a-small-business/): Three conditions that make SEO pay, the cases where it does not, and a check to run first. Markdown: https://hadalmedusa.com/guides/is-seo-worth-it-for-a-small-business.md - [How to choose a web design company](https://hadalmedusa.com/guides/how-to-choose-a-web-design-company/): Three checks to run before you sign, the questions to ask, and the warning signs. Markdown: https://hadalmedusa.com/guides/how-to-choose-a-web-design-company.md - [Why your website is not ranking on Google](https://hadalmedusa.com/guides/why-is-my-website-not-ranking-on-google/): Seven reasons an indexed site sits too low, in the order to check them. Markdown: https://hadalmedusa.com/guides/why-is-my-website-not-ranking-on-google.md - [Why your website traffic is dropping](https://hadalmedusa.com/guides/why-is-my-website-traffic-dropping/): How to date a drop, rule out a tracking fault, and tell a technical cause from a lost ranking. Markdown: https://hadalmedusa.com/guides/why-is-my-website-traffic-dropping.md - [Why your website is not getting enquiries](https://hadalmedusa.com/guides/website-not-getting-enquiries/): Five points where a visit fails to become an enquiry, and how to check each. Markdown: https://hadalmedusa.com/guides/website-not-getting-enquiries.md - [Why your website is so slow, and how to find the cause](https://hadalmedusa.com/guides/why-is-my-website-so-slow/): Five places a site is slow, the test that tells them apart, and the fix for each. Markdown: https://hadalmedusa.com/guides/why-is-my-website-so-slow.md - [Why your website looks bad on mobile, and how to fix it](https://hadalmedusa.com/guides/why-does-my-website-look-bad-on-mobile/): How to check a site on a phone properly, the six usual faults, and what fixes each. Markdown: https://hadalmedusa.com/guides/why-does-my-website-look-bad-on-mobile.md - [Do I need a new website?](https://hadalmedusa.com/guides/do-i-need-a-new-website/): Six signs a site has reached its limit, four problems a repair solves, and what a rebuild must keep. Markdown: https://hadalmedusa.com/guides/do-i-need-a-new-website.md - [How to speed up a WordPress website](https://hadalmedusa.com/guides/how-to-speed-up-a-wordpress-website/): Measure, then caching, images, plugins, theme and hosting, in the order that usually pays most. Markdown: https://hadalmedusa.com/guides/how-to-speed-up-a-wordpress-website.md - [Why your WordPress site is not showing up on Google](https://hadalmedusa.com/guides/wordpress-site-not-showing-on-google/): The WordPress setting that hides a site, three other common causes, and how to submit the site. Markdown: https://hadalmedusa.com/guides/wordpress-site-not-showing-on-google.md - [Is WordPress bad for SEO?](https://hadalmedusa.com/guides/is-wordpress-bad-for-seo/): What WordPress lets you control, what the control costs, where sites most often go wrong, and a test. Markdown: https://hadalmedusa.com/guides/is-wordpress-bad-for-seo.md - [Why your Shopify store is so slow, and how to speed it up](https://hadalmedusa.com/guides/why-is-my-shopify-store-so-slow/): The three causes Shopify names, how to read its performance reports, and the fixes in order. Markdown: https://hadalmedusa.com/guides/why-is-my-shopify-store-so-slow.md - [Is Shopify bad for SEO?](https://hadalmedusa.com/guides/is-shopify-bad-for-seo/): What Shopify does for search, what it fixes in place, where stores lose, and a test. Markdown: https://hadalmedusa.com/guides/is-shopify-bad-for-seo.md - [How to move from Wix to WordPress](https://hadalmedusa.com/guides/how-to-move-from-wix-to-wordpress/): What can be taken from Wix, what is rebuilt in WordPress, and the order that keeps rankings. Markdown: https://hadalmedusa.com/guides/how-to-move-from-wix-to-wordpress.md - [How to move a store from Wix to Shopify](https://hadalmedusa.com/guides/how-to-move-from-wix-to-shopify/): The product file, the rebuilt pages, the redirects and the domain, in order. Markdown: https://hadalmedusa.com/guides/how-to-move-from-wix-to-shopify.md - [How to move from Squarespace to WordPress](https://hadalmedusa.com/guides/how-to-move-from-squarespace-to-wordpress/): What the export file carries into WordPress, what is rebuilt, and the redirects to set. Markdown: https://hadalmedusa.com/guides/how-to-move-from-squarespace-to-wordpress.md - [How to move a store from Squarespace to Shopify](https://hadalmedusa.com/guides/how-to-move-from-squarespace-to-shopify/): The product file, the rebuilt pages and the redirects, with what each platform's help centre says. Markdown: https://hadalmedusa.com/guides/how-to-move-from-squarespace-to-shopify.md - [Alternate page with proper canonical tag: what it means](https://hadalmedusa.com/guides/alternate-page-with-proper-canonical-tag/): Why the status is usually correct, and the two cases where it is not. Markdown: https://hadalmedusa.com/guides/alternate-page-with-proper-canonical-tag.md - [Duplicate without user-selected canonical: what it means and how to fix it](https://hadalmedusa.com/guides/duplicate-without-user-selected-canonical/): Why Google picked a version for you, when to leave it, and how to name the original yourself. Markdown: https://hadalmedusa.com/guides/duplicate-without-user-selected-canonical.md - [Duplicate, Google chose different canonical than user: what to do](https://hadalmedusa.com/guides/duplicate-google-chose-different-canonical/): Why Google overrules a canonical tag, and the signals to line up so that it stops. Markdown: https://hadalmedusa.com/guides/duplicate-google-chose-different-canonical.md - [Excluded by noindex tag: what it means and how to fix it](https://hadalmedusa.com/guides/excluded-by-noindex-tag/): When the status is intended, where the instruction hides on each platform, and how to remove it. Markdown: https://hadalmedusa.com/guides/excluded-by-noindex-tag.md - [Blocked by robots.txt: what it means and how to fix it](https://hadalmedusa.com/guides/blocked-by-robots-txt/): How to find the rule doing the blocking, when to keep it, and why robots.txt is the wrong tool for hiding a page. Markdown: https://hadalmedusa.com/guides/blocked-by-robots-txt.md - [Soft 404 and Not found (404): what they mean and how to fix them](https://hadalmedusa.com/guides/soft-404/): The difference between the two statuses, what causes each, and when a 404 needs no fix. Markdown: https://hadalmedusa.com/guides/soft-404.md - [Why your Google Ads are not showing](https://hadalmedusa.com/guides/why-are-my-google-ads-not-showing/): Six causes Google itself names, where the account shows each, and what to change. Markdown: https://hadalmedusa.com/guides/why-are-my-google-ads-not-showing.md - [Google Ads clicks but no conversions: where to look](https://hadalmedusa.com/guides/google-ads-clicks-but-no-conversions/): Three places the conversions go missing, in the order to check them. Markdown: https://hadalmedusa.com/guides/google-ads-clicks-but-no-conversions.md - [How to rank higher on Google Maps](https://hadalmedusa.com/guides/how-to-rank-higher-on-google-maps/): The three factors Google names, and what a business can change about each. Markdown: https://hadalmedusa.com/guides/how-to-rank-higher-on-google-maps.md - [Why your favicon is not showing in Google search](https://hadalmedusa.com/guides/favicon-not-showing-in-google/): Google's requirements for a favicon in search results, the usual faults, and how long a fix takes. Markdown: https://hadalmedusa.com/guides/favicon-not-showing-in-google.md - [Why your Google reviews are not showing up](https://hadalmedusa.com/guides/google-reviews-not-showing-up/): Why reviews are delayed or removed, what Google says about each case, and what an owner can and cannot do. Markdown: https://hadalmedusa.com/guides/google-reviews-not-showing-up.md - [How to get more Google reviews for your business](https://hadalmedusa.com/guides/how-to-get-more-google-reviews/): The review link and QR code, when and how to ask, replying, and what Google prohibits. Markdown: https://hadalmedusa.com/guides/how-to-get-more-google-reviews.md - [Server error (5xx): what it means and how to fix it](https://hadalmedusa.com/guides/server-error-5xx-search-console/): What the server is telling Google, the usual causes, and how to tell a passing fault from a standing one. Markdown: https://hadalmedusa.com/guides/server-error-5xx-search-console.md - [Redirect error in Search Console: what it means and how to fix it](https://hadalmedusa.com/guides/redirect-error-search-console/): The four faults Google names, how to trace a chain, and the fix for each. Markdown: https://hadalmedusa.com/guides/redirect-error-search-console.md - [Indexed, though blocked by robots.txt: what it means and what to do](https://hadalmedusa.com/guides/indexed-though-blocked-by-robots-txt/): How a blocked page gets indexed, and the two opposite fixes depending on what you wanted. Markdown: https://hadalmedusa.com/guides/indexed-though-blocked-by-robots-txt.md - [Blocked due to access forbidden (403): what it means and how to fix it](https://hadalmedusa.com/guides/blocked-due-to-access-forbidden-403/): Why a server refuses Google while serving visitors, where the block usually sits, and how to lift it. Markdown: https://hadalmedusa.com/guides/blocked-due-to-access-forbidden-403.md - [How to speed up a Shopify store](https://hadalmedusa.com/guides/how-to-speed-up-a-shopify-store/): Seven steps built on the three factors Shopify names, with a measurement before and after. Markdown: https://hadalmedusa.com/guides/how-to-speed-up-a-shopify-store.md - [Google Ads impressions but no clicks: what is wrong](https://hadalmedusa.com/guides/google-ads-impressions-but-no-clicks/): Three reasons an ad is seen and not chosen, and how the account shows each. Markdown: https://hadalmedusa.com/guides/google-ads-impressions-but-no-clicks.md - [Why your Google Ads campaign is not spending its budget](https://hadalmedusa.com/guides/google-ads-campaign-not-spending/): Five reasons a campaign underspends, and the column that shows each. Markdown: https://hadalmedusa.com/guides/google-ads-campaign-not-spending.md - [Why your website says Not secure, and how to fix it](https://hadalmedusa.com/guides/why-does-my-website-say-not-secure/): Four causes of the warning, how to tell them apart, and the fix for each. Markdown: https://hadalmedusa.com/guides/why-does-my-website-say-not-secure.md - [How to make your website show up on Google](https://hadalmedusa.com/guides/how-to-make-your-website-show-up-on-google/): Eight steps from a new site to one Google lists and ranks, in the order to do them. Markdown: https://hadalmedusa.com/guides/how-to-make-your-website-show-up-on-google.md - [How to add Google Analytics to your website](https://hadalmedusa.com/guides/how-to-add-google-analytics-to-your-website/): Create the property, find the ID, add it to the platform, and confirm data is arriving. Markdown: https://hadalmedusa.com/guides/how-to-add-google-analytics-to-your-website.md - [Why Google Analytics is not showing data](https://hadalmedusa.com/guides/google-analytics-not-showing-data/): A one-minute test, then the causes of no data and of too little, with the fix for each. Markdown: https://hadalmedusa.com/guides/google-analytics-not-showing-data.md - [Why your website's bounce rate is so high](https://hadalmedusa.com/guides/why-is-my-bounce-rate-so-high/): What the figure counts in GA4, when a high one matters, and five causes worth fixing. Markdown: https://hadalmedusa.com/guides/why-is-my-bounce-rate-so-high.md - [What size should a logo be for a website?](https://hadalmedusa.com/guides/what-size-should-a-logo-be-for-a-website/): The three forms of a logo a website needs, the right format for each, and why a logo looks blurry. Markdown: https://hadalmedusa.com/guides/what-size-should-a-logo-be-for-a-website.md - [How to transfer a domain away from Wix](https://hadalmedusa.com/guides/how-to-transfer-a-domain-from-wix/): The conditions, the steps Wix gives, the separate route for .co.uk names, and what happens to the site and the email. Markdown: https://hadalmedusa.com/guides/how-to-transfer-a-domain-from-wix.md - [How to transfer a domain away from Squarespace](https://hadalmedusa.com/guides/how-to-transfer-a-domain-from-squarespace/): The locks that can delay it, the steps Squarespace gives, and what happens to the site, the DNS records and the email. Markdown: https://hadalmedusa.com/guides/how-to-transfer-a-domain-from-squarespace.md - [Who owns your website and its domain, and how to check](https://hadalmedusa.com/guides/who-owns-my-website-domain/): The three things that are owned separately, how to look each one up, and what a business should hold itself. Markdown: https://hadalmedusa.com/guides/who-owns-my-website-domain.md - [How to remove a page from Google search results](https://hadalmedusa.com/guides/how-to-remove-a-page-from-google/): The fast temporary block, the three permanent methods, and why robots.txt is the wrong tool. Markdown: https://hadalmedusa.com/guides/how-to-remove-a-page-from-google.md - [How to change how your website appears on Google](https://hadalmedusa.com/guides/how-to-change-how-your-website-appears-on-google/): The five parts of a search result, what Google builds each one from, and how to change it. Markdown: https://hadalmedusa.com/guides/how-to-change-how-your-website-appears-on-google.md - [How to get sitelinks in Google search results](https://hadalmedusa.com/guides/how-to-get-sitelinks/): What sitelinks are, why they cannot be requested, what Google says helps, and how to remove one. Markdown: https://hadalmedusa.com/guides/how-to-get-sitelinks.md - [My website has been hacked: what to do](https://hadalmedusa.com/guides/my-website-has-been-hacked/): The signs, what to do in the first hour, Google's seven steps, and how the warning comes off. Markdown: https://hadalmedusa.com/guides/my-website-has-been-hacked.md - [Why your contact form is not sending email](https://hadalmedusa.com/guides/contact-form-not-sending-email/): A two-minute test, then the four faults in the order worth checking, with the fix for each. Markdown: https://hadalmedusa.com/guides/contact-form-not-sending-email.md - [Why your website is down, and how to find the cause](https://hadalmedusa.com/guides/why-is-my-website-down/): How to tell whether the site is down for everyone, what each error means, and who to contact for each cause. Markdown: https://hadalmedusa.com/guides/why-is-my-website-down.md - [How to see how much traffic your website gets](https://hadalmedusa.com/guides/how-much-traffic-does-my-website-get/): Where to read the figures, why two tools disagree, and which numbers are worth watching. Markdown: https://hadalmedusa.com/guides/how-much-traffic-does-my-website-get.md ## Feeds - Guides as RSS: https://hadalmedusa.com/rss.xml - Guides as JSON Feed: https://hadalmedusa.com/feed.json ## The entry offer - Free competitor gap report: Name up to three competitors. We measure your site and theirs, and send you a report showing where each one is ahead of you, by how much, and what to fix first. - Speed and technical health, side by side - On-page SEO and site structure - The content they are found for and you are not - Who holds the searches that matter in your market - A prioritised list of what to fix first ## Contact - Email: contact@hadalmedusa.com ## What this site does not claim - No ranking, traffic or sales figure is promised or guaranteed anywhere on it.